Privacy Policy

Beauty12 is committed to respecting and protecting your privacy. 

This Privacy Policy (together with our Terms of Use, Terms and Conditions, and any other documents referred to on it) communicates how, when, and why we gather information about our customers and what we do with it.   

If you have any questions about the Beauty12 Privacy Policy, please contact us at:  

For the purpose of the Data Protection Act 1998, the data controller is Marion Elizabeth Limited of Unit 123, 19 Lever Street, Manchester M1 1AN.   

This Privacy Policy does not apply to other websites to which we may link. You agree that your use of our site signifies your assent to this Privacy Policy. If you do not agree with this Privacy Policy, you are not authorised to use this site.   

Information Collected 

We may collect and process data in the following ways:   

· Information that you provide by filling in forms on our site. This includes information provided at the time of registering to use our site, subscribing to our service, posting material or requesting further services. We may also ask you for information when you report a problem with our site. 

· If you contact us, we may keep a record of that correspondence. 

· We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them. · Details of transactions you carry out through our site and of the fulfilment of your orders. 

· Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.   

If you subscribe to Beauty12 or place an order through, or through any application owned by Beauty12, we will ask you for your name, e-mail address, shipping address, telephone number, payment card and beauty profile information. We use this information to process and fulfil your order and to notify you of your order status. All archived payment card information is maintained in a secure and safe environment. Telephone numbers and e-mail addresses are used to contact you regarding your order. In addition, when you respond to a prize draw, competition, survey, questionnaire or other promotional feature, we may ask you for your name, address and email address or other personal information. We do not collect any personal information about you unless it is voluntarily provided by you. Beauty12 will never sell, rent or share your personal information, including your e-mail address, with any third parties for marketing purposes without your express permission. If you decide to save your order information you will be creating an account that includes a personal password.   

Please safeguard your password and other personal information. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.   

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.   

In addition, we automatically gather certain information about the use of our site, such as how frequently certain areas of our site are visited, including through the use of cookies, web beacons and other technologies. Most browsers can be set to prevent cookies or to notify you when one is being placed. However, cookies are necessary to access some interactive features of our site.


We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.   

For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our site and to deliver a better and more personalised service.    

They enable us to: 

· estimate our audience size and usage pattern; 

· store information about your preferences, and so allow us to customise our site according to your individual interests; · speed up your searches; 

· recognise you when you return to our site.    

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.

How We Use Your Information 

We will not share or disclose your information to anyone except as described in this Privacy Policy. We use personally identifiable information in order to give you a more enjoyable convenient shopping experience and to help us identify and/or provide information, products or services that may be of interest to you. We use your personally identifiable information to support and enhance your use of our site and its features, including without limitation:  

· fulfilling your order;  

· providing customer service;  

· tracking email invitations you send; and  

· otherwise supporting your use of our site.    

We may also track your past purchases to provide you with a personalised profile of your shopping history. In addition, we may notify you about new services or special promotional programs, or send you offers or information.   

Certain trusted third parties may be permitted to access your information in connection with their performance of services to maintain and operate our site and certain features on our site. For example, we may use third parties to host our site; operate various features available on our site; send emails; analyse data; provide search results and links; and assist in fulfilling your orders.   

We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.   

We may disclose your personal information to third parties: 

· In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets. 

· If Marion Elizabeth Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets. 

· If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or to protect the rights, property, or safety of Marion Elizabeth Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.   

We reserve the right to disclose information in order to comply with a court order, administrative or governmental order, or any other requirement of law, or when we, in our sole discretion, believe it is necessary in order to protect our rights or the rights of others, to prevent harm to persons or property, and to fight fraud and credit risk reduction.   

We use non-personally identifiable information in the aggregate, so that we can improve our site and for business and administrative purposes. We may also use or share with third parties for any purpose aggregated data that contains no personally identifiable information. If you submit your email address to be added to a mailing list, we will use the email address for the sole purpose of sending you announcements, special offers from Beauty12 and other partners along with site updates. Each email we send will contain information on how to unsubscribe from our mailing list. You can also unsubscribe by sending an email to   

We use your feedback to improve our Site and our business. If you choose to provide information about yourself using a feedback or email form on our Site, we will not use the information for any purpose other than to respond to your enquiry or to act on your suggestion or comment. We will not share your information with others except with your permission or upon your request.   

Comments you voluntarily post on public forums such as our blog will, of course, be displayed publicly along with the name you submit and the time at which you submitted the comment.   

If you choose to use our referral services for informing a friend about our Site, we ask you for the friend's name and email address. Beauty12 will automatically send the friend a one-time email inviting them to visit our site. Beauty12 stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program. The friend may contact Beauty12 using the information provided within the email to request the removal of this information from our database.   

Protecting Your Information 

We are committed to protecting the information we receive from you. We follow reasonable technical and management practices to help protect the confidentiality, security and integrity of data stored on our system. While no computer system is completely secure, we believe the measures we have implemented reduce the likelihood of security problems to a level appropriate to the type of data involved.   

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.   

We use Stripe’s third party payment system to store and secure your payment information and execute transactions securely. Stripe is certified to PCI Service Provider Level 1, which is the most stringent level of certification available in the payments industry. We do not store any of your payment data on our servers. If you have any questions regarding your payment data, please email

Controlling Your Personal Information 

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. 

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable, in line with the Act. If you would like a copy of the information held on you please write to Marion Elizabeth Limited of Unit 123, 19 Lever Street, Manchester M1 1AN or If you believe that any information we are holding on you is incorrect or incomplete, please let us know as soon as possible by emailing We will promptly correct any information found to be incorrect.   

Children's Privacy and Parental Controls 

We do not solicit any personal information from children. If you are not 18 or older, you are not authorised to use our site. Parents should be aware that there are parental control tools available online that you can use to prevent your children from submitting information online without parental permission or from accessing material that is harmful to minors.   

Website Links 

Our site may contain links to other websites of interest from time to time. Once you have used these links to leave our site, you should note that we do not have any control over that other website. We cannot be responsible for the protection and privacy of any information which you provide whilst visiting such websites and such websites are not governed by this Privacy Policy. You should exercise caution and look at the privacy statement applicable to the website in question.   


The personal data we collect via our site or associated mobile applications may include data identifying your location (“Location Data”), provided that you have opted to enable the collection and use of such Location Data. We may use such Location Data to alert you to offers in our nearest retail outlets and we will never pass that location data to any other party.   

Privacy Policy Changes 

If we decide to change our Privacy Policy for our site, we will post the revised Privacy Policy here so that you will always know what information we gather, how we might use that information and whether we may disclose it to anyone. Your continued use of our site indicates your assent to the Privacy Policy as posted.